What is the requirement for the explosion rate? Generally speaking, the explosion rate is 10%-20%, but this also involves whether to burn information flow and whether to burn French fries. And it depends on the type of content. It also depends on the purpose of the stage (the ordinary account of the account should not be included in the assessment of the explosion rate). Please see the summary at the end of the article. If it is a single product for reporting, the data must be general, this is a consensus, and it is also the result of multiple verifications, unless the information flow is burned, of course, it is currently the case.
However, it will depend on the adjustment of the platform’s traffic logic in the future. If the brand has just entered Xiaohongshu, it is recommended to Fax List go through a part of the report first. After all, if you want to do marketing on other people's platforms, you still need to have a business report. After that, the notes of the soft paper will depend on the content and form. Should the amount of interaction be assessed? Also depends on the situation. If all data is swiped, or this interaction volume cannot be completed at all with normal traffic, there will be a problem of mutual data swiping.
So, it's all negotiation and communication. For example, we can see some brands before, the tough requirements for bloggers are more than 100 or 300 interactions, yes, every note must be made. Here it is recommended to use the average value to measure. Some bloggers create topics or content quality, which generally lead to the lack of interaction. There are also brands that measure the cost of interaction. In order to reduce the cost of interaction, there will be a situation where data is exchanged, which is very embarrassing. I've seen a good note, why can't it be included? It means that it's not blocked.