ranking factors for 4 industries and what they mean for local businesses Posted: 2020-11-18 SEO for local businesses has undergone a number of changes. First, local businesses needed to understand Google's algorithm for their websites to appear in search results. Next are local search ranking factors which emphasize location-based factors. Now, it looks like Google's updates will require a fresh look at vertical - specific ranking factors . It's not really a third wave of SEO, it's more of an evolution of general Google ranking factors. In keeping with its goal of providing consumers with search results that best match what they are looking for and content that will be most useful,
possible to its browser; Removing elements that only harm the user experience seems like a smart way to do this. Moreover, Apple is not the only company to take measures to this effect. For example, Google's AMP (Accelerated Mobile Pages) initiative is jewelry retouching service removing HTML to lighter source code that can be displayed more quickly, with an increasing amount of SEO-based content now created for this standard. Where Safari won't block ads, Google may go further with its next Chrome update. Due to launch early next year, the latest Chrome has included an ad blocker in some early testing. So we're starting to see
browsers acting as intermediaries between websites and consumers, rather than channels of information. How should SEOs prepare for these changes? Apple's recent updates serve to further cement mobile SEO's position as a cornerstone of organic search marketing today. All recent changes have been driven by a desire to improve the consumer experience by providing fast and seamless loading of content. Additionally, Apple goes out of its way to ensure that this is the content its customers actually want to see and engage with.