Members can also earn points for delivery Coinbase User List through Burger King’s self-delivery service. Currently, points will not be allocated when diners order through third-party delivery partners, Whitney Gretz, Burger King’s VP of digital and loyalty, said. The offering could eventually be extended to aggregator orders, she said. Dive Insight: Earnings points on delivery orders was a top demand among diners when Burger King solicited guest feedback to develop its rewards program,
Gretz said, adding that this is a point Coinbase User List of differentiation when compared to rival QSRs’ programs. McDonald’s loyalty program test, for example, doesn’t appear to offer rewards for delivery orders. The mega chain only offers delivery through third-party platforms, though the company said in November that it will soon allow diners to order delivery via McDonald’s app in some markets — a service that is already available in some global segments Coinbase User List The loyalty program strengthens Burger King’s digital offerings and gives the chain access to diner data that can be collected from every purchase,
Gretz said. This data could inform future tweaks to the program, which will be adjusted based on feedback during testing. Burger King began to develop the loyalty program prior to COVID-19’s disruption, but the program’s digital integration will help Coinbase User List cater to the uptick in engagement with its off-premise channels the company has experienced since March 2020, Gretz said. The test period does not currently have a hard stop date or a firm date for a nationwide rollout.