In the world of online sales, your customers can't see or touch products. So a good virtual product showcase is your only weapon. Product descriptions are essential for your online store. They provide customers with information about your products - their features, benefits or guidelines on how to use them.
In addition to helping your customers, product descriptions can also work for your SEO and make your online store rank higher. If you describe your product in a new and unique way, your website will never be overlooked by Google.
Related: 10 Easy Ecommerce Strategies to Help You Get More Customers
1. Create a Communication Strategy for the Perfect Buyer Persona
When you have something for sale, you should know your target audience like you know your best friend. You have gathered the following basic information about buyer personas:
interests and hobbies
What problems are the buyer personas facing and how they can be solved with the product.
From all this information, you can create product descriptions. The key is to solve the customer's problem and show them your solution, which includes the specific features of the product.
When creating product descriptions, you should decide what type of content you want to use. Imagine you're selling one backpack to an 18-year-old college student and another to his dad, a 50-year-old lawyer. Do you write the same product description for both types of customers? Probably not.
Once you've determined the Latest Mailing Database type of content you can use for your product description, you can choose from the following formats:
Original and detailed product description
If your target group is millennials, then this article covers best practices for attracting millennials to your ecommerce site.
2. Anatomy of a Product Description
Your product description should contain the following components:
In general, shipping information is the same for all products. Make sure it's visible and easily accessible on your site. If any product has any details related to shipping, please include it in its description.