Social Media Marketing isn't a part-time venture. So you have a few choices: 1. Learn how to market effectively 2. Educate one of your team members 3. Outsource to an expert, results-driven Social Media Marketing Company Whichever course of action you take, it's important to remember that ANYTHING you do to market your business will trigger certain thoughts and actions within your customer.
That's all marketing is, it's a trigger to get email list someone to take action to buy your product or service. Create a Guarantee - Remove the risk of them buying, think of the infomercials you see on late night TV). Make it clear, obvious and BIG. Testimonials - Having existing customers mention the positive results they've achieved from using your product/service is what's known as Social Proof, a powerful technique to embed in EVERY Social Media Marketing campaign.
Scarcity - If you're wanting to buy a new car and you visit a car yard, imagine seeing one particular car that really catches your eye, the sales person lets you know they're no longer producing such and such a car, and the one they have is the last one available in the country, and perhaps he's got two other interested buyers... does your motivation to purchase that car increase or decrease?