Search engines play the role of filters in a network with huge amounts of information and complex data. By using the search function, people can text message service get what they want and block useless information. In the era of mobile Internet, the functions of search engines are becoming more and more complex, developing towards intelligence and diversification, and the search ecology has also regained new vitality in such an environment. Nowadays, when people talk about search engines, there is always a feeling of "sunset industry". The overall mood is that cautious wait and see is far more optimistic than optimistic, and it is mainly reflected in three main problems: Why do you still need search engines in the era of mobile Internet? Is the current function of search engines the right to distribute traffic, or is it the entrance of products? Does the entire search ecosystem still need a new search engine? And the logic behind emotions is not complicated:
in theory, as a product of the PC era (or WEB1.0 era), the reason behind its birth is actually to make up for the "insufficient interaction between products text message service and users", using database + algorithm In the mobile Internet era, where the network environment is more convenient, the equipment is more diverse, and the product categories are more vertical, there is no such "deficiency", and it even manifests as a "surplus". Therefore, in the eyes of most people, the product form of "search engine" has fallen far behind the actual situation shown in the current environment, and there is little room for improvement in the entire search ecology, let alone accommodating new entrants. But is the answer really so? A new trend:
Search is getting stickier Let’s start with the conclusion: Contrary to the predictions of public opinion, the search ecology not only still maintains a text message service highly active growth posture, but from the data point of view, “search” is becoming more and more sticky . Baidu’s Q2 2019 financial report just released shows that as of June 2019, Baidu App had 188 million daily active users, up 27% year-on-year, of which in-app search queries increased by 49% year-on-year – according to the previous China Internet Information Center (CNNIC) announced As of December 2018, the market size of my country's search engines reached