Google web analytics tools are well known, but many do not know that this company also has solutions specially designed for publishers interested in growing in the digital environment. In particular, these tools are focused on helping the media to expand their audience and increase the profitability of the medium. Google has been offering specific data for publishers working in the digital environment for years, through News Consumer Insights and Realtime Content Insights. Not long ago, they just beefed them up with a new collection of digital growth tools for the news industry .
We tell you all the details. Do you want to learn more about SEM and Google Ads? Click here and download the most complete manual on how to successfully carry out advertising campaigns on Google (2021 updated edition). Google tools for publishers with a focus individual email list on digital growth Previous Google Tools for Publishers News Consumer Insights (NCI) NCI was launched in 2018 to solve the problem of data overload in newsrooms. The media found that they had too much information to analyze and were unable to identify the parameters that really mattered to their business, so Google set out to launch a tool designed to help them solve this problem and take advantage of existing data to take action. practical decisions .
NCI is an audience analysis tool built on top of Google Analytics . Since its launch, it has been used by thousands of newspapers in almost 130 countries to make decisions aimed at retaining audiences and increasing the profitability of their media in the digital environment.