For companies that do marketing , values are essential. Some believe that advertising is synonymous with manipulation, but misleading strategies only erode customer trust and damage the long-term relationship. Today, consumers have more information than ever before and are not fooled by marketing tricks. To live up to their expectations, brands have to step up and bet on transparency, value and authenticity. Let's discover together the era of transparency marketing .
Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. Transparency Marketing what it is and the individual email list future of customer relations What is transparency marketing? We can define corporate transparency as the practice of sharing information about managers and employees, values, culture, strategy, business processes and results of a company with the public. On the opposite side, opaque companies work behind the scenes and control in detail the information that is shared about them.
In today's digital environment, brands can be influenced by anyone through media such as social media. Companies are no longer the only voice of brands in the market, and consumers are demanding social responsibility . Therefore, transparency has become an essential requirement for companies. Transparency marketing can take different forms, from sharing personal stories from managers and staff to explaining the different factors that influence the final price of a product. It is especially important when there are mistakes or reputational crises: we have to be able to share that we have made a mistake.