Apr 11, 2022
In ASK US ANYTHING
Over the past 40 years of reform and opening up, China's great achievements are closely related to the demographic dividend. Now, with the development and progress of society, the demographic dividend of the Internet is coming to an end. In this case, how fax number database should we gain competitiveness? How to detonate the brand? In the post-epidemic era, perhaps adhering to long-termism is the correct solution. 1. What is the stock game? China's demographic dividend is over. Data from the National Bureau of Statistics shows that from 2014 to 2019, the total annual retail sales of consumer goods increased from 26 trillion yuan to 40.8 trillion yuan. At this stage, everyone's first idea may be to take quantity at price, and the final result is to kill both quantity and price. Many industries are caught in the danger of price blood wars, and price blood wars have a series of chain reactions. It will lead to the fax number database deterioration of corporate profits, the company may change the situation of the deterioration of profits by reducing costs, and the user experience is sacrificed. And consumers' awareness of the brand has been pulled down in the constant discounts and promotions. Now, many people use "consumption downgrade" to justify the price war, but this is not the case. China's 300-500 million middle class has been in the process of consumption upgrading. From the product point of view, each product line is moving towards a more branded and quality-oriented direction. Now, consumers not only pay fax number database attention to functions, they also have needs for aesthetics, refinement, taste, health and intelligence. In the future, in the face of price wars, the real competitiveness of enterprises is to seize the consumption upgrade of the middle class of 300 to 500 million, create differentiated value, and build their core competitiveness. 2. How to gain competitiveness? Just rely on the best products? Today, it is not enough to rely on products alone to obtain competitiveness. Products are the foundation.