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Update page Review pages regularly (eg once per quarter) to ensure they are current and include links to your best-performing content. Job Function Email List Make more extensive edits to increase the likelihood of visitors converting. Job Function Email List The types of edits you might want to make are discussed in the scenarios below. Optimize pages for organic search Optimize your pages to be more likely to appear organic. Search results Mike Murray has an excellent post detailing a 10-point checklist to help you optimize your pages for SEO. Add a backlink to Job Function Email List this page and share back on social media Review other high-traffic pages and identify opportunities to link back to high-converting pages. Review high-traffic pages to identify opportunities to Job Function Email List link back to high-converting pages, says Michele Linn. Click To Tweet Reshare your best converting posts regularly on social media. (If you happen to use a tool like BuzzSumo, you can see the current share count on LinkedIn. Job Function Email List Twitter, Facebook and Pinterest, and reshare on the Job Function Email List social networks that fit best.)Rerun the post Publish again, framing as content "on popular demand" (or, come up with your own terms). Not only does this provide an opportunity.