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reyadhossin1252542
Apr 11, 2022
In ASK US ANYTHING
Google web analytics tools are well known, but many do not know that this company also has solutions specially designed for publishers interested in growing in the digital environment. In particular, these tools are focused on helping the media to expand their audience and increase the profitability of the medium. Google has been offering specific data for publishers working in the digital environment for years, through News Consumer Insights and Realtime Content Insights. Not long ago, they just beefed them up with a new collection of digital growth tools for the news industry . We tell you all the details. Do you want to learn more about SEM and Google Ads? Click here and download the most complete manual on how to successfully carry out advertising campaigns on Google (2021 updated edition). Google tools for publishers with a focus individual email list on digital growth Previous Google Tools for Publishers News Consumer Insights (NCI) NCI was launched in 2018 to solve the problem of data overload in newsrooms. The media found that they had too much information to analyze and were unable to identify the parameters that really mattered to their business, so Google set out to launch a tool designed to help them solve this problem and take advantage of existing data to take action. practical decisions . NCI is an audience analysis tool built on top of Google Analytics . Since its launch, it has been used by thousands of newspapers in almost 130 countries to make decisions aimed at retaining audiences and increasing the profitability of their media in the digital environment.
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reyadhossin1252542
Apr 09, 2022
In ASK US ANYTHING
For companies that do marketing , values ​​are essential. Some believe that advertising is synonymous with manipulation, but misleading strategies only erode customer trust and damage the long-term relationship. Today, consumers have more information than ever before and are not fooled by marketing tricks. To live up to their expectations, brands have to step up and bet on transparency, value and authenticity. Let's discover together the era of transparency marketing . Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. Transparency Marketing what it is and the individual email list future of customer relations What is transparency marketing? We can define corporate transparency as the practice of sharing information about managers and employees, values, culture, strategy, business processes and results of a company with the public. On the opposite side, opaque companies work behind the scenes and control in detail the information that is shared about them. In today's digital environment, brands can be influenced by anyone through media such as social media. Companies are no longer the only voice of brands in the market, and consumers are demanding social responsibility . Therefore, transparency has become an essential requirement for companies. Transparency marketing can take different forms, from sharing personal stories from managers and staff to explaining the different factors that influence the final price of a product. It is especially important when there are mistakes or reputational crises: we have to be able to share that we have made a mistake.
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